Floralora Flowers
Floralora Flowers is a small, sustainably run flower farm in beautiful Prince Edward County, Ontario.


The Business of Local Flowers with Jennie Love

The Business of Local Flowers with Jennie Love


The Business of Local Flowers with Jennie Love

Location: Floralora Flowers, Milford, Prince Edward County (PEC), Ontario

Date: August 8 & 9, 2016

Class Description

For the farmer florist determined to enhance their business with exceptionally fresh and unique flowers, a firm commitment to seasonality, and truly sustainable practices.

During this class, Jennie will talk in great detail about management of client expectations through the seasons; strategies for year-round sales, even in cold climates; effective marketing and social media practices to promote your locally-grown niche; specialized sustainable practices for floral businesses; and networking with local farmers to supply specialty materials not available through wholesalers.

We’ll tackle the nitty gritty of several specific sales outlets, including flower CSAs, grocery stores, floral design workshops, bulk orders to individual customers, restaurant sales, and some of the basics of attracting wedding clients.

Please note this class is not focused on weddings. 

Each student will get to chat with Jennie one-on-one to develop specific action plans for their particular business model. 

Jennie will demonstrate crafting a bespoke hand-tied bouquet with all locally-grown materials, and students will then design their own.

The Fine Print

The above details are subject to change a bit, depending on weather and timing.

Class size is limited to 12; ten students must be signed up for the class to run.

The class involves at least 10 hours of instruction/activity. A detailed agenda will be emailed to registered students before arrival.

A gourmet seasonal lunch and snacks are provided each day.

All necessary tools, containers, flowers, etc needed for participating in the class are included in the registration fee except for snippers. Please bring your own.

Accommodations are not included in the registration fee. However, a block of rooms have been reserved at Angeline’s in Bloomfield, PEC. Their phone number is 613-393-3301. Refer to the ‘Jennie Love Workshop’ when booking your room. 

No refunds are available for cancellations at any time.

About Jennie Love

Owner and Creative Director at Love 'n Fresh Flowers, Jennie Love, is a trained professional horticulturist and an experienced, life-long farmer.  A charismatic and passionate flower farmer, Jennie found her natural niche as a "farmer florist" for wedding and event design, becoming a recognized leader of the local flower movement.  She was recently featured in the New York Times for her farm-to-centerpiece efforts.  

Jennie has led numerous workshops over the past five years, including the sold-out Seasonal Bouquet Project LIVE series and classes for Longwood Gardens' Floral Design Certificate program. Jennie is a board member for the Association of Specialty Cut Flower Growers and writes a regular column for the Cut Flower Quarterly. Visit her website,www.lovenfreshflowers.com, for lots more information. 

Your investment

This incredible two day workshop is available to you for only $800CDN. Register here to save your spot.

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